Rivian now sells more R1T trucks than Nissan does Titan Trucks
When Nissan rolled out an updated Titan full-size truck, everything seemed right. The timing seemed good, with big trucks gaining more and more market share, the size was good, with bigger and bigger trucks trucks growing in popularity, and it even has a 400 horsepower V8. But buyers just haven’t flocked to the Titan, and the Titan now has the ignominious distinction of being the lowest-selling full-size truck on the market. Startup truck maker Rivian is now selling more R1T electric trucks than Nissan does the Titan pickups.
How many trucks has Rivian sold?
If there was a splash to be made in the highly competitive truck market, Rivian seems to do. In just a few years, this Irvine, Calif. electric truck maker has gone from what seemed like a pipe dream to a full-fledged manufacturer. It builds its electric trucks in Normal, Ill., and now competes on the lower echelons of GoodCarBadCar’s third-quarter sales report.
For the first time in the report, Rivian presents numbers. Granted, it’s not like Rivian hitting a triple-double and then diving on Ford. But, he did it on Nissan. In total, for the third quarter of 2022, Nissan sold 1,276 Titans, while Rivian sold 4,400 trucks. Not bad for a company which, last year at this time, was still struggling to produce a truck.
The Nissan Titan is about to be released
Nissan has certainly won some die-hard fans of its Titan full-size truck. The Titan looks good, it has a powerful engine and a nice interior. The first version of the Titan came out in 2003, then redesigned the truck for 2016 before a nice refresh in 2020. But all didn’t go well for the big truck and it killed the XD trim in 2020. Despite its points strong, it never took off when compared to full-size Ram, Chevy, or Ford trucks. Apparently, the truck will stop sales in 2024 or 2025.
Could Nissan be working on a new electric truck instead?
Maybe instead of going after the Big Three, Nissan could now challenge Rivian with its own Nissan electric truck. It’s an intriguing idea. Nissan is in talks with another EV startup, Hercules, which is planning its own electric truck called Alpha. Hercules expects the Alfa to come with 1,000 horsepower and all-wheel drive. However, Bloomberg recently announced that Nissan will buy Hercules’ battery-electric powertrain and cram it into a full-size truck.
Could a Titan EV be the answer to slowing Titan sales? It’s hard to say, but Rivian is now showing that it’s posting some early numbers. But, again, this is only the third quarter.