Ram Trucks CEO makes big new promises for the 2024 Ram EV truck
We won’t see the new Ram electric truck for about a year, but the company’s CEO is making big promises about the next truck. The new Ram Revolution Concept truck, which means “not real”, will be presented at the Los Angeles Auto Show in November. But Ram CEO Mike Koval Jr. now says the new Ram EV pickup prioritizes towing, hauling and other core truck attributes.
The new Ram EV truck will debut in 2023
Koval said his message with the new Ram EV truck will be that “trucks still have to do truck things,” as reported by the Detroit Free Press. He said the new truck’s base range should be 300 to 350 miles. Ram keeps these goals in mind when developing the new truck, which was announced last spring. The new truck is expected to debut in 2023 under the Revolution brand.
Ram hasn’t released much information about its electric truck
The new Ram truck remains a mystery. But we do know that it will be built on the new skateboard-style architecture from Stellantis (Ram’s parent company). This platform has front and rear motors, which means the truck will have all-wheel drive. In the handful of official images Ram has shared, it appears to be more stylized than the Ford F-150 Lightning, which simply looks like an F-150 with a sleek grille.
Ram is late to the EV party
Ram is a little late with his electric truck to the party. Ford and Rivian already have EV pickup trucks in the hands of the owner. Chevy’s new Silverado EV is coming in 2023. Ford has delivered around 5,000 Lightnings to owners so far, and Rivians are starting to be more common.
While Ford has over 200,000 reservations for the Lightning, Chevy has 140,000 for its new Silverado EV truck. Many new electric truck buyers have already chosen one of these, and the new Ram will have to bring a lot to the table. There could also be more electric trucks on the horizon, with Toyota and other manufacturers teasing us with concept trucks.
What does the Lightning and Silverado offer?
The Ram will have to deal with the new Chevy Silverado EV and the Ford F-150 Lightning. We are sure that comparison tests will abound. Ram hasn’t released pricing, but the Silverado EV and Ford Lightning start in the mid-$40,000s.
While we’re still waiting to see Chevy’s new electric truck, there’s been a lot of talk about the 2024 Silverado EV’s four-wheel steering and its expected massive power. The Silverado boasts fast charging capability with Ultium Charge 360 Fleet Service and a range of 400 miles so you can get to the jobsite. The five-seat truck also features customizable front storage and easy-to-clean upholstery.
The Lightning can be ordered in base or Pro trim for $46,974. The high-end Platinum version costs a shocking $96,874 (!). The Lightning’s range varies from 230 miles to 320 miles, depending on which battery you order.
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