Nobody buys full-size pickups
Full-size pickup trucks don’t have a good year. Sales of all makes and models of full-size pickups are lower than at the same time last year. At the same time, several midsize and compact pickup trucks are experiencing a sales boom.
Sales of full-size trucks from Chevy, Ram and Ford are down
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The full-size pickup with the biggest drop in sales is the Ram truck. As of July 1, 2021, Ram has sold 313,069 pickup trucks. But by the same time in 2022, the automaker had only moved 244,984 trucks – according to GoodCarBadCar.com. This is a drop of 21.75%. In June 2022 alone, Ram sold 15,000 fewer trucks than in June 2021.
General Motors’ full-size truck sales aren’t much stronger. So far in 2022, Chevrolet has sold just 291,321 Silverados. That’s 10.12 percent fewer Chevy Silverados sold than in 2021. And so far, GMC has only moved 138,411 Sierras, down 14.07 percent from last year.
Ford’s F-Series sales are a bit more complicated. The Blue Oval sold 299,345 of its full-size trucks this year, down 17.32 percent from the 362,031 F-Series trucks sold this time last year.
That said, June was a very strong month for F-Series sales. In June 2021, Ford only sold 45,672 full-size trucks. In June 2022, Ford managed to improve on that figure by 26.28%, selling 57,673 full-size trucks.
2022 Toyota truck sales are slowing
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Nissan and Toyota both manufacture a full-size pickup truck in the United States, for the North American market. Nissan Titan sales are plummeting this year: the company has only sold 17,775 Titans this time in 2021. But so far in 2022, that number has dropped 36.92% to just 11,212 Titans sold. Titan sales fell further after the first quarter, with just 1,579 trucks sold in June 2022.
Toyota is doing its best to combat slowing truck sales, the automaker has redesigned the 2022 Tundra from the ground up. This new truck shares a fully boxed frame and off-road-ready rear coil springs with the latest Land Cruiser. It also swapped its inefficient V8 for a twin-turbo V6 from Lexus sports cars.
The redesign of the Tundra drove strong sales through the first quarter of 2022. By the end of June 2022, Toyota had actually sold 44,316 Tundras, or 1.03% more trucks than the same period in 2021 That said, the new Tundra is losing momentum: in June 2022 Toyota sold only 7,098 Tundra, or 6.90% fewer trucks than in June 2021.
As Tundra sales figures decline, sales of the midsize Toyota Tacoma plummet. Toyota sold 139,296 Tacomas as of July 1, 2021, but in 2022 it only moved 118,938 units. That’s a 22% drop.
Some midsize and compact trucks are doing well
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Although Toyota Tacoma sales numbers are weak, other midsize pickups are doing relatively well.
General Motors sells both the Chevrolet Colorado and the midsize GMC Canyon. Chevy moved 44,190 Colorados as of July 1, 2022. That’s a 13.72% increase from just 38,859 trucks at this point in 2021. The GMC Canyon isn’t as big a seller, but GMC has sold 13,662 of its midsize trucks as of July 1, 2022, up 9.38% on the 12,490 sold as of July 1, 2021.
Nissan gave its Frontier midsize pickup a visual overhaul for the 2021 model year, and buyers loved the new look. Nissan only sold 26,394 Frontiers this time last year, but managed to increase sales by 63.55% – to 43,168 trucks sold – as of July 1, 2022.
Since Ford introduced its Maverick compact pickup truck for the 2022 model year, there’s no old sales data to compare its numbers to. But the Maverick is selling very well. Ford has moved 38,753 units of this Bronco-based truck by July 2022. That means the Maverick is outselling the Ford Ranger, Hyundai Santa Cruz and Honda Ridgeline. Ford Maverick sales are actually neck and neck with the Jeep Gladiator.
Find out how the Ford Maverick won Truck of the Year or watch an analysis of 2022 pickup truck sales in the video below:
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