No one buys full-size SUVs
Full-size SUV sales are down across the board. Despite exciting new developments in the full-frame SUV segment, consumers are either opting for smaller vehicles or avoiding the dealership altogether.
Detroit truck-based SUVs aren’t selling well
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All of the Detroit Three build world-class pickup trucks. It makes sense that these companies would leverage their pickup truck research and development into full-frame truck-based SUVs. These SUVs are defined by sharing their ladder layout with pickup trucks. This makes them durable and often gives them great towing capacity. But in 2022, these heavy statistics do not appeal to buyers.
General Motors offers several SUVs based on its GMC Sierra/Chevrolet Silverado chassis. The GMC variant is the Yukon. By early July 2021, GMC had sold 42,317 Yukons – according to GoodCarBadCar.net. But by July 2022, that number had dropped by 9.53%, to just 38,367 SUVs sold.
Chevy fans can choose the larger Suburban or the slightly smaller Chevy Tahoe SUV. But these two vehicles are experiencing a drop in sales. By early July 2021, Chevy had sold 50,935 Tahoes, but that number has dropped 11.56% to just 45,047 Tahoes sold so far in 2022. The Chevrolet Suburban is having an even worse sales year. As of July 1, 2021, Chevy had sold 61,460 SUVs, but that number has dropped 65.31%: Chevy only sold 21,322 Suburbans in 2022.
The F-150-based Ford Expedition is experiencing similar sales issues. By July 2021, Ford had sold 47,508 Expeditions. But by the same time in 2022, that number had dropped 51.91% to just 22,847 units sold.
Full-size SUVs from Nissan and Toyota suffer even more
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Toyota and Nissan actually build a full-size pickup truck in the United States, exclusively for the North American market. Because there’s a demand for full-size truck-based SUVs, it makes sense for these two automakers to recycle their pickup truck chassis into a full-frame SUV.
Nissan’s full-size SUV is the Armada, and its sales are worse than the Chevrolet Suburban. By July 2022, Nissan had sold 14,894 Armada SUVs. But for 2021, that number has dropped by 69.52% to just 4,539 vehicles sold.
Toyota’s Tundra-based full-size SUV is the Sequoia. In 2021, the Sequoia was in last place: in July, the automaker had sold just 4,338 units. But since then its sales have completely plummeted, dropping 89% to just 477 vehicles sold in 2022.
There are two interesting things happening with the Sequoia. First, this full-size SUV rivals Toyota’s famous third-row crossover, the Toyota Highlander. Second, the automaker has already unveiled its third-generation Sequoia. The 2023 Toyota Sequoia will be the industry’s first full-size SUV available exclusively with a hybrid engine.
The Jeep Wagoneer is a competitive new full-size SUV
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One reason full-size SUVs from Ford and GM might struggle is because Stellantis is joining the segment. Detroit’s third-largest automaker has designed a Ram-based full-size SUV and resurrected Jeep’s Wagoneer badge for the 2022 model year.
The original styling of this SUV and its unmatched towing capacity certainly put Ford and GM on their feet. But Stellantis has only sold 17,277 Wagoneers in 2022, so far. That’s not enough units to explain the drop in sales of all other SUVs.
Then read up on the best towing SUVs or see the full-size SUVs of 2022 ranked in the video below:
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