Mini introduces a new design language with an electric crossover concept
Mini has devised a new design language for its next generation of vehicles, the first member of which will be a redesigned electric Hardtop due next year.
The new language, called Charismatic Simplicity, will be previewed on an electric crossover concept that Mini will unveil towards the end of July. A teaser of the concept was released on Tuesday and hints at a clean, crisp design.
It’s possible the concept is a preview of an electric crossover Mini plans to slot under the Countryman. The new crossover, which could bear the Paceman name, is planned for next year. A redesigned Countryman is also coming next year.
Don’t expect a design revolution in the case of Charismatic Simplicity, as Mini is unlikely to abandon the iconic Alec Issigonis design that defines its brand. However, more differentiation between models is expected.
A new focus on sustainability is also planned. Look for things like leather and chrome trim to disappear or be significantly reduced, Mini said. And as is the case with most brands today, Mini will go the digital route (with a round touchscreen planned) for the dash, but thankfully it will continue to offer physical controls for key functions, including its popular toggle switches.