How Dodge’s American compact crossover is giving Italy a boost
Stellantis did not disclose production or sales targets for the Tonale or the Hornet.
Alfa Romeo CEO Jean-Philippe Imparato said in an interview with Automotive News Europe that the brand would be happy to sell 30,000 Tonale SUVs in its first year. Tonale’s global annual sales potential could be in the range of 70,000 to 80,000 units, he added. Europe could account for 45,000 to 60,000 units, with 10,000 to 15,000 possible in the United States, he said.
The Tonale will initially be sold in Europe and North America, while the Hornet will not be marketed in Europe, said Domenico Gostoli, head of Dodge and Ram brands for Europe. Automotive News Europe.
“Dodge is a performance car brand, and we mainly sell high-end V-8 versions. [vehicles] with over 600 hp. If we want to develop the brand in Europe, we have to start from our strengths. We are currently focusing on the large Challenger SRT Hellcat coupe and the large Durango SUV. »
Dodge sold around 1,000 cars in Europe in 2021, Gostoli said. “We suffered like others from the disruption of semiconductor supply,” he said.
Ram, another American brand of Stellantis, sold 5,100 vans in Europe last year. Dodge and Ram do not sell their vehicles directly in Europe, but rely on three major importers: the Canadian company AEC, the Swiss AGT and the Swedish KWA, which in turn supply around 300 dealers.
How Hornet differs from Tonale
The Dodge Hornet and Alfa Romeo share similar styling on the side, rear and interior of the cars. The main differences are on the front, reflecting each brand’s style codes.
The Hornet has a hood with integrated heat extractors, a “letter slot” style grille opening carved into the fascia, and aggressive lamp graphics.
The powertrains are also slightly different. The Hornet will be offered in two main versions.
The Hornet GT, available from late 2022, will feature a 2.0-liter 4-cylinder turbocharged gasoline engine developing 265 horsepower and a PowerShot feature that provides an additional 25 horsepower on demand at 15 second intervals.
The American version of the Alfa Romeo Tonale will use the same powertrain with a slightly lower output of 252 hp. Both the Tonale and Hornet will be offered with standard all-wheel drive.
The Hornet R/T with a plug-in hybrid powertrain, will be launched next year, powered by a 1.3-liter turbocharged gasoline engine from the Stellantis Global Small Engine (GSE) family, coupled to an electric motor powering the rear axle.
The plug-in version of the Tonale, which will be unveiled in October, will also have a slightly lower output of 271 hp.
Annual Tonale and Hornet production at the Stellantis plant in Pomigliano could exceed 100,000 cars if Hornet sales reach 30,000 in the United States, as expected, in combination with Tonale’s 70,000 to 80,000 units in the world.
According to the FIM union, the plant has built 79,730 units through June, including 76,000 Panda minicar units and, on a separate line, 3,730 Tonale units.
The overall production level through June was 10% higher than the same period of 2021, but 32% lower than pre-COVID 2019.
Pomigliano assembled 123,000 units in 2021, the lowest figure since 2012.
Stellantis’ overall car production in Italy was 248,990 units in the first half, up 2% from 2021. Through December 2021, it was 408,526. The possibility of another 100,000 units in Pomigliano would increase the figure of almost 25%.