DALLAS–(BUSINESS WIRE)–Generational equitya leading M&A advisor to private companies, is pleased to announce the sale of its client, Vision Upfitters, to Toys for Trucks, Inc. The transaction closed on March 1, 2022.

Vision planners (VU), located in Cameron, Missouri, is a one-stop supplier of high quality automotive equipment and accessories. The company helps customers whose needs range from spare parts to complete fleet upfitting, and everything in between. Revenue is derived from truck accessories/towing, 12-volt equipment, graphics, fleet upfitting equipment, and other products and services including spray-on bedliners, window tinting and provision of emergency vehicles. VU differentiates itself through its broad product and service offering, excellent customer service and manufacturing quality, which generates a high rate of repetition and word of mouth.

Located in Greenville, Wisconsin (with multiple locations throughout the Midwest), Truck Toys (TFT) offers the hottest new parts and accessories and top quality products from well-known brands. Their bespoke, universal products are designed to provide enhanced protection, comfort, safety, style and performance for all cars, pickups, vans, sport utility vehicles and crossover vehicles. TFT offers auto accessories for Ford, Dodge, GMC, Chevrolet, Jeep, Mazda, Nissan, Honda, Mitsubishi, Toyota, Isuzu and hundreds of other vehicles.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Andrew Byrd, with support from Vice President, M&A, Madison Buckley successfully completed the transaction. Executive General Manager Bill Kushnir established the initial relationship with VU.

“The new owner of Vision Upfitters is a perfect match,” Byrd said. “Both parties have a promising future, and I am delighted that we were able to participate in the success of their transaction.”

About Generational Equity

Generational equity, Generational Capital Markets (FINRA/SIPC member), Generational Wealth Advisors, Generational advisory groupand AccordForce are part of the Generational groupheadquartered in Dallas, is one of North America’s leading M&A advisory firms.

With more than 250 professionals in 16 offices across North America, the companies help business owners unlock the wealth of their business by providing growth advisory, merger, acquisition and wealth management services. Their six-step approach includes strategic and tactical growth advice, exit planning training, business valuation, value enhancement strategies, M&A transactional services and wealth management. .

The M&A adviser named the company Investment Banking Firm of the Year three years in a row and Valuation firm of the year in 2020. For more information, visit https://www.genequityco.com/ or the Newsroom Generational Equity.