• The Ferrari utility vehicle will likely carry the Purosangue nameplate when it enters production.
• The Italian brand announces that it will officially unveil the crossover by the end of the year.
• Ferrari hasn’t openly discussed possible powertrains, but the 296 GTB’s petrol-electric hybrid is an option.

The times are changing. Crossovers and SUVs are king, and manufacturers of luxury cars and sports cars are jumping on the bandwagon. From Lamborghini to Rolls-Royce, almost everyone is interested in utes to help give people what they want. Finally, Ferrari is teasing its sport-utility effort.

Should be called the Purosangue, it will be that of Ferrari first crossing. The company first said it plans to roll out what it calls a Ferrari utility vehicle as early as 2018, with production expected to start in 2022. Judging by the teaser image, it looks like the timeline be on the right track.

While Ferrari officially notes that it will show off this FUV in full later this year, we can glean some of the styling notes from the teaser. We can see most of Ferrari’s crossover nose, and it shows an aggressive bonnet and extremely narrow lights. It also features a grille emblazoned with Ferrari’s legendary Prancing Horse.

As for hard facts, Ferrari keeps those close to the vest. It’s easy to assume that this next crossover will see a hybrid powertrain like Ferrari uses in the 296 GTB or some variant of the 3.9-liter V8 found under the hood of the Ferrari Roma. Whichever powertrain Ferrari chooses to displace the Purosangue, it will undoubtedly be fast.

With the rest of Ferrari’s crossover still a big question mark, it’s hard to guess how much any of them will cost. However, we expect it to be at least as expensive as Lamborghini’s Urus, which means we doubt the Ferrari Purosangue will cost you less than $200,000.

Do you think it’s smart for Ferrari launch a crossover? Or will people see it as a dilution of the brand name? Let us know your thoughts below.

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