Chevy dealers prepare to beat Tesla with electric trucks and SUVs
General Motors has been touting its future EV efforts for years, and most recently CEO Mary Barra spoke about the automaker’s plans to overtake Tesla as America’s EV leader. While GM doesn’t have much to show for those plans just yet, it has announced major efforts that are already underway that will significantly increase its production of electric vehicles in the coming years.
That said, it doesn’t matter how many electric vehicles GM — or any company for that matter — can produce unless it can actually sell them. For the automaker to sell a lot of electric cars, it will need to make sure its dealerships are on board, or shift to some form of online sales or direct sales model. It looks like the Chevy dealerships are ready to roll. According to Automotive Newsdealer president of the National Chevrolet Dealer Council Keith McCluskey shared:
“We want to beat Tesla on electric vehicles. We want to meet the demand.”
McCluskey also encourages GM to stick to its plans, producing enough electric vehicles for dealers to sell and meet that demand. Dealerships can’t be successful at selling electric vehicles, and GM can’t beat Tesla if it doesn’t make enough electric cars. The dealer’s president said:
“It’s good to have the support of General Motors and to know that they are making these kinds of investments to create this kind of volume. There are many of us, the dealers. And if we want to maximize our success, we need that they build enough products that we can be #1. You can’t be #1 if you don’t produce enough.
As many in the EV community have pointed out, the whole concept of “beat” really doesn’t matter at this point. It’s not about “fighting” each other, just about companies actually producing electric vehicles to the best of their abilities. We can talk about competing and beating each other once new models hit the market, electric vehicle production is up to date, and people are delivered in large numbers.
GM is banking on the long list of pre-orders for its upcoming electric vehicles, like the Silverado EV. GM says more than 100,000 people have already made a reservation for the next electric pickup truck which is expected to go on sale as a 2024 model in 2023.
Chevrolet is also seeing a lot of interest in its upcoming Blazer and Equinox electric crossovers. The automaker is also focusing on producing affordable electric vehicles that will be accessible to all consumers, not just the wealthy.
GM’s current goal is to offer 30 new electric vehicles worldwide by 2025. The company says it will produce up to 600,000 electric trucks a year at two Michigan sites. Additionally, it is working on transitioning its Orion assembly plant to a battery plant.
McCluskey went on to say that he believes selling 600,000 electric pickup trucks a year is realistic. He also added that adding more affordable, high-volume electric SUVs, such as the Chevy Equinox EV, will be an integral part of GM’s plans to succeed in the segment.