Buyer Beware: These Cars and Trucks Have the Highest Margins
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New car prices have hit record highs in recent months, but it’s not just because Manufacturer’s Suggested Retail Prices (MSRP) are on the rise.
The average transaction price includes options and dealer mark-ups paid by consumers during the ongoing car shortage.
While stories of $50,000 price adjustments on particularly rare premium vehicles make headlines, the asking price for many mainstream models is 9.9%, according to a new survey covering more of 1.2 million ads per iseecars.comand some are much more significant than that.
Leading the way is the 2-door Jeep Wrangler, which between Feb. 1 and March 25 had an average markup of $8,925, representing a 26.7 percent increase over MSRP.
It was followed by the Ford Maverick Hybrid at $5,601 and 25% off as the backlog for the 2022 model year is already closed, so the only ones left are on dealer lots.
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Here is a list of the top 15 markups, excluding low-volume, heavy-duty models:
Jeep Wrangler (2-door): 26.7% $8,925
Ford Maverick (Hybrid): 25.0% $5,601
Porsche Macan: 23.3% $13,254
Jeep Wrangler Unlimited (4-door): 22.9% $9,534
Jeep Gladiator: 22.5% $9,824
Ford Maverick: 22.2% $5,368
Lexus RX 450h: 21.0% $10,365
Ford Bronco: 20.6% $7,783
Genesis GV70: 20.0% $8,611
Mercedes-Benz GLB: 19.8% $7,992
Chevrolet Corvette: 19.3% $15,218
Ford Mustang: 19.1% $6,941
MINI Countryman: 18.9% $6,325
Lexus RX 350L: 18.6% $9,242
Mercedes-Benz GLA: 18.6% $7,142
Overall average: 9.9% $3,753