Buick Electra-X concept is an electric coupe-crossover for China
It was a big day for Buick’s design teams. As well as revealing the Wildcat EV concept, which foreshadows the brand’s design future in North America, he also revealed the Electra-X, which anticipates what Chinese customers can expect.
Developed by GM’s PATAC engineering and design team in Shanghai, it shares some details in common with the Wildcat EV concept, interpreted in a more production-like style. Indeed, Buick says this show car previews its next generation of electric vehicles for the market that will be based on GM’s versatile Ultium platform.
The Electra-X sports Buick’s new tri-shield badge, which sits on a newly designed front end. The automaker describes it as a “shark nose” that leans forward and incorporates a new trapezoidal grille.
See: New Wildcat EV concept is a sexy preview of Buick’s future electric models
The front section is completed with high-mounted coche-style headlights, which are complemented by aviation-inspired lamps around the edges of the grille. These will be a signature of Buick designs going forward. Lights also “dance and flicker” as you approach the vehicle in a greeting animation. Finally, the vehicle can project information to the side and rear for better pedestrian protection.
Although Buick calls the Electra-X an SUV, it features coupe-like proportions and a low-profile silhouette to emphasize the athletic character of the electric vehicle. The 21-inch wheels which, in addition to looking good, are aerodynamically optimized further enhance this appeal.
Inside, the EV has four seats for maximum comfort, while wrap-around glass and a panoramic sunroof make it even more spacious. The seats mentioned above are also covered with a 3D mesh fabric made from recycled plastic bottles to make them more eco-friendly.
Read: Buick commits to North American EV-only future, confirms Electra name for EVs
Slim air vents are integrated into the dash, and the concept includes what Buick calls a virtual cockpit system. Utilizing QUALCOMM’s flagship Snapdragon chips, it features a 30-inch Freeform display that produces images at 6K resolution. Capable of reflecting a billion colors, it has a pixel density that approaches the limit of the human eye.
It also has 5G connectivity for fast response and streaming video transmission and it can be updated over the air. If you don’t want fingerprints on your screen and spoiling its remarkable resolution, the vehicle also supports voice commands to control things like the climate control, seats and lights.
Enhanced further with Super Cruise driver assistance technology and iKey technology that allows owners to use their phone as a key, the Electra-X is as much a showcase of technology as it is a showcase of design.
“Buick is well known throughout China for its beautiful styling,” said Matt Noone, executive director of SAIC-GM PATAC Design. “The Electra-X will be a huge game-changer for Buick by offering products that are not only electric, but also sporty and appealing to young customers. Many design elements from the concept will be carried over to future production models.