Some decisive new car buyers make choosing a new crossover SUV seem easy. This size, this brand, it’s done.

What if you’re vapid like us, when the usual factors aren’t so clear? Allow us to introduce you to the dilemma that exists between the 2020 Chevrolet Blazer and the 2020 Chevy Equinox.

The 2020 Blazer ushers in a new turbo-4 in its second year on sale following a revival in 2019. It scores a CCT rating of 6.2 out of 10. The 2020 Equinox shares that 6.2 rating, despite being smaller on the outside, older and, in some eyes, the least attractive of the pair.

The dilemma comes from utility and comfort. To civilian eyeballs, the Equinox appears to be much smaller than the Blazer. Where size matters most in a family crossover – in the rear and in the cargo area – the two are nearly identical. The Blazer sports 30.5 cubic feet of cargo space behind its sliding second-row seat and 64.2 cubic feet when the rear seat is folded down. Equinox? That’s 30 and 63.9 cubic feet respectively, a few gallons less milk overall.

Granted, space isn’t everything, but the Blazer and Equinox falter in another way that requires a family sit-in to make a decision. The Blazer is wider and its second-row seat slides to adjust passenger and cargo space, but the seats themselves are hard, narrow and short at the bottom. The Equinox has better front seats, but no sliding second row, and a narrower body that better accommodates three kids in the back. Neither has a particularly classy feel unless you’ve upgraded to the Premier trim level.

What makes the Blazer an even worse value is the safety equipment. This year, Chevy made automatic emergency braking standard on the Equinox, but it remains an option on the Blazer and is only available on more expensive trim levels. Safely and in space, the Equinox lands a haystack on the newer, prettier Blazer.

The Blazer surpasses the Equinox in style and ride. The Blazer’s supple, supple shape and sporty interior put the Equinox’s lackluster bodywork on the trailer. In RS spec, the Blazer’s 308-hp V-6 engine, clever AWD system and taut handling deliver class-leading road manners. Even in the upgraded 252-hp turbo-4 version, the Equinox is light on excitement, though it easily tops the Blazer in fuel economy at up to 5 mpg combined.

The 2020 Blazer and 2020 Equinox both get touchscreen infotainment with Android Auto and Apple CarPlay; both can be optional with leather, heated seats, big wheels, more power and nicer interiors. The cheapest Blazer we’d choose—the one equipped with automatic emergency braking—costs over $40,000. An Equinox LT with a few upgrades costs around $32,000.

Either of these crossovers is a useful replacement for a midsize sedan or minivan. With better standard safety equipment, the Blazer would have a higher value and would likely be a clear winner. However, he wouldn’t win on size alone.